Capitalizing on News
Willamette Family‘s Buckley House nurses were first on the scene of a tragic accident. Their experiences made a good follow-up story to the main news, …
media relations
Communications for a Major Event
The 2012 Olympic Trials – Track & Field, held in Eugene, was Marilyn’s personal steeplechase, pole vault and 100-meter dash! Before and during this high-profile …
Media Relations & Crisis Communications
Media relations played a key role in crisis communications when Lane Individual Practice Association (now Trillium Community Health Plan) was questioned about its management of …
Placing Products in Trade Publications
Being included in a national trade magazine doesn’t just happen. Staff at Public Relations Services knows how to use news releases to pitch timely, relevant …
Pitching a Feature Story
When KirkBuild designed and remodeled a work-of-art/home for its client, Public Relations Services connected the firm with The Oregonian’s feature section on homes. Now, that …
Focus on an Organization’s Program
This three-page Register-Guard story focused on a Serenity Lane recovery program and its director. Our most complete media relations success, the article worked as a …
Advice and Counsel
Kaiser Permanente hired Marilyn Milne to provide local advice and counsel. As its Director of Integrated Communications says, “(She) has been an essential guide assisting …