Media relations played a key role in crisis communications when Lane Individual Practice Association (now Trillium Community Health Plan) was questioned about its management of the Oregon Health Plan in Lane County. With the guidance of Marilyn Milne at Public Relations Services, LIPA saw editorials in The Register-Guard move from negative to complimentary. Terry Coplin, LIPA’s then-CEO, says, “I would recommend Marilyn for any type of project regarding the management of communication through media relations.”
