Blog Posts
Blog posts need to say a lot in a small space, and they need to support the organization’s overall messaging. For Serenity Lane, Marilyn Milne …
Writing
Monthly Column
Kaiser Permanente’s Eugene medical and dental professionals produce monthly newspaper columns on a variety of localized health-related topics. Marilyn pitched the column concept and coordinates …
Postcard for Healthcare Professional
Forget the envelope! To reach an optometric physician’s patients, we divided the client list into common interests – parenting, older adults, etc. – and created oversized …
Newsletter for a Specific Audience
Marilyn and her team created three versions of the same Sanipac newsletter because the readers had different interests: commercial customers, and residents of Springfield and …
Invitation to Fundraising Event
We played with water for a Eugene Education Foundation invitation to a supporters’ salmon barbeque at a museum’s rivers exhibit. We described “students… swimming in …