Say something and make it readable: those are our goals when we create newsletters, ads, website and e-mail copy, speeches and brochures. Read on for examples created by the published author of Cheese War!
Blog posts need to say a lot in a small space, and they need to support the organization’s overall messaging. For Serenity Lane, Marilyn Milne crafted a series of entries, including Spirituality and Recovery and reuse of a newspaper column written …
Kaiser Permanente’s Eugene medical and dental professionals produce monthly newspaper columns on a variety of localized health-related topics. Marilyn pitched the column concept and coordinates with the features editor. Marilyn researches each …
Forget the envelope! To reach an optometric physician’s patients, we divided the client list into common interests – parenting, older adults, etc. – and created oversized postcards full of information relevant to their …
Marilyn and her team created three versions of the same Sanipac newsletter because the readers had different interests: commercial customers, and residents of Springfield and Eugene. Readability made it a popular, award-winning newsletter, whichever …
We played with water for a Eugene Education Foundation invitation to a supporters’ salmon barbeque at a museum’s rivers exhibit. We described “students… swimming in waves of knowledge, thanks to the river of support you have …